REFORESTATION AS A PART OF OUR REGENERATION INITIATIVES.
On our quest towards sustainability, we questioned the entire notion of sustainability itself. To grasp it from our business perspective, we divided it into several mini topics, with the focus on REGENERATION.
The idea of regeneration lies at the core of any sustainable (business) activities and is a very simple principle - "you give back more than you take. In the process of making, growing, educating, all human activity must be premised on regeneration" (Alan Moore, 2021).
In order to start a regeneration scenario for the shipping of our orders, we added a process of reforestation to our website. Every single order made on pepeandwolf.com automatically triggers the process of tree planting in our forest in Africa. Furthermore, we offset our team's carbon footprint by additional trees, to achieve a net-zero office.
In projects like this, you have to rely on global initiatives and we selected Ecologi to be the partner we trust. Besides having their offset activities certified with the Golden Standard and Verified Carbon Standard, you can transparently inspect all activities and progress on their website www.ecologi.com
Indeed, this is only a part of the regeneration we can imagine for our business, but consider it as step 1 in our mission to achieve a holistically regenerative company.
If you want to see how we are progressing since the start in January 2022, head to the link below.